There have always been several ways to get people to beat a path to your door. A better mouse trap approach, a new idea or hard work and top quality in your field.
The later of the three is guaranteed to work....sooner or later. So long as you produce a quality service or product, in the best interest of your buyer, you can not fail. I have seen it time and time again in my life that someone finds the easy way, skips the required steps and is all of a sudden riding the high wave of success. Passing all those hard working individuals that are trying their best to build what they believe to be a productive, long term, honest business from the ground up with hard work and good planning. The bulk, most of, those that find the easy way and climb to the top in a hurry, also fall on their faces down the road and end up on their ass because they didn't build their business on good honest principles. Quality product and service. Those that do survive, do so because they change their bad habits soon enough.
It is so simple to surpass your competition if you just remember these two simple principles. Always produce a quality product/service and provide quality service on it. If something goes wrong with your product or service, stand up and accept the responsibility to correct the problem. This holds true for those problems that the buyer does not recognize. If you see that something isn't correct, make it right for your own sake. You not only owe it to the customer, you owe it to your self to produce a quality product and service it correctly.
When I was in the construction business and sub contracting out work, a sub contractor would come to me and say..."the homeowner loves it". I always told them not to worry about what the homeowner loves or doesn't love. You're out there to please me. You have to live up to my standards and in most cases they will far exceed the homeowners. The homeowners are not in the building business, I am. It never took very long for those that worked for me to understand that if it wasn't right, regardless if the homeowner or client thought it was fine, I was going to make them tear it out and redo it if necessary.
I will apply the same principles to my web business’s. Regardless of what product or service that I end up marketing, it will come up to my standards of excellence. By following these simple rules, and believing in them, sooner or later, you can't fail:)
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